Merchandising Mathematics for Retailing (5th Edition)
Author Information
Cynthia R. Easterling, Ellen L. Flottman, Marian H. Jernigan, Beth ES WuestProduct Details
ISBN: 9780132724166Publish Date: 02/13/2012
Publisher: Prentice Hall
Number of pages: 336
Description
Written by experienced retailers, MECHANDISING MATH FOR RETAILING, 5/eintroduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.
Related The East Texan Textbooks
CONTINUE RENT TEXTBOOKS SEARCH
FOLLOW OUR NEWSPAPER
LATEST THE EAST TEXAN NEWS
- 'Expendables 2' epitomizes dumb but fun action
- 'The Bourne Legacy' disappoints with same old thrills
- Tasteless 'Total Recall' remake leaves audiences underwhelmed
- Actor chemistry saves 'The Watch' from being boring waste
- Batman goes out strong in final 'Dark Knight' film
- 'Ted' marks promising film career for McFarlane
- Stylistic choices sink 'Savages'