Integrated Advertising, Promotion and Marketing Communications (4th Edition)
Author Information
Kenneth E. Clow, Donald E. BaackProduct Details
ISBN: 9780136079422Publish Date: 01/07/2009
Publisher: Prentice Hall
Number of pages: 480
Description
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
Integrated Marketing Communications
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
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