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Texas A&M University–Commerce Textbooks > Color - Messages & Meanings

Color - Messages & Meanings

ISBN:0971401063

ISBN13:9780971401068

Publisher:Hand Books Press

Author:Leatrice Eiseman

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Color - Messages & Meanings Description

Color - Messages and Meanings 0 Edition Those involved in marketing, design, advertising and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations.

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